How much do sponsored posts on Instagram cost?

Tell us a bit about the audience you want to reach, and we'll tell you how much you could expect to spend.


Instagram has established itself as one of the most important social channels and can be a valuable part of your marketing strategy. With the most engaged community and over a billion users, you can’t afford to ignore it.

Our calculator helps you estimate the cost of running a series of paid posts and stories on Instagram. The cost generally depends on two main factors:

Find the right influencers

Once you know what kind of audience you can reach with your budget, the next step is finding influencers to work with. Influent’s search tool is a great way to do this. You can:

You can even target the demographics of the influencer’s followers, so you can get your content in front of the precise audience you’re targeting.

Influent's Instagram search tool

Influent's Instagram search tool can help you find the perfect influencers for your campaign.

Get detailed analysis

The influencer profiles on the Influent platform go one step further. You can view statistics, like how many of an influencer’s followers are fake, and a measure of how well paid posts usually perform compared to that influencer's normal posts (we call it paid post performance!).

If you want to get started using Influent’s Instagram search tool, you can start using it right away by signing up and creating a new campaign. If you have any more questions, get in touch with us!

Frequently asked questions

Did you know?

Influent also runs an influencer marketing agency service. Following an in-depth consultation on your campaign goals, we can find the perfect influencers for your campaign, reach out to them, negotiate terms, help you sign contracts, issue content guidelines, and then help you monitor the outcome of your campaign.

Book a call now for more information


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